ASSOCIATE CREATIVE DIRECTOR | SENIOR COPYWRITER
Creative leader with 20+ years of experience developing integrated marketing campaigns, brand platforms, and high-impact content across digital, social, print, OOH, and broadcast. Expert in concept development, brand storytelling, and creative direction, with a track record of turning strategic insight into work that drives engagement, brand growth, and business results.
Known for leading ideas from brief to execution, collaborating cross-functionally, and delivering clear, compelling messaging across channels. Experienced in both agency and freelance environments, supporting global brands and fast-moving teams.
CORE SKILLS
Creative Direction • Concept Development • Integrated Campaigns • Brand Storytelling
Copywriting • Content Strategy • Messaging Strategy • Campaign Development
Digital Marketing • Social Media Content • SEO Copywriting • UX Writing
Creative Strategy • Go-to-Market Strategy • Audience Insights • Brand Voice
A/B Testing • Conversion-Focused Messaging • Performance Marketing
AI-Assisted Content Creation • Prompt Engineering • Workflow Optimization
Client Presentations • Stakeholder Management • Team Leadership
PROFESSIONAL EXPERIENCE
Associate Creative Director / Senior Copywriter (Freelance)
2022 – Present
Partner with agencies and brands to develop integrated campaigns and content systems across digital, social, OOH, and web.
Lead concept development and creative direction for multi-channel campaigns from brief through execution
Write and oversee brand voice, messaging frameworks, and campaign copy across platforms
Collaborate with designers, strategists, and clients to deliver on-brief, insight-driven work
Apply AI-assisted workflows and content tools to increase speed, iteration, and output quality
Support pitch work, campaign ideation, and content strategy for agency partners
Associate Creative Director / Senior Copywriter
Ostrich Studios | 2016 – 2022
Led creative development for national and global brands across digital, social, print, and integrated marketing campaigns.
Directed concept development and copy execution for campaigns across multiple channels
Developed go-to-market campaign platforms aligned with audience insights and brand strategy
Created global campaign for Visa Debit, enabling clearer consumer understanding and adoption
Contributed to the launch of Hedlum (non-alcoholic beer) into the U.S. market
Co-created Milk 2.0, a digital platform supporting missing children recovery; contributed to measurable real-world impact
Mentored junior writers and contributed to a collaborative, high-performance creative team
Senior Copywriter
Cleansheet Communications | 2011 – 2016
Developed integrated campaigns and brand platforms for telecom and lifestyle brands.
Helped grow Freedom Mobile from launch to over 1.5M customers through sustained campaign work
Created brand positioning and campaign messaging across digital, print, and broadcast
Delivered high-volume, high-quality content aligned to brand and performance objectives
Partnered with account and strategy teams to ensure alignment with business goals
Copywriter
Cossette Communications | 2006 – 2010
Created campaign concepts and copy for Tourism BC,
McDonald’s Canada, and BC Lottery
Contributed to new business pitches and campaign development
Delivered clear, effective messaging across print, digital, and broadcast
EDUCATION
Post-Graduate Diploma, Media Copywriting
Humber College, Toronto
Bachelor of Arts, Communications
Calvin University
AWARDS
Cannes Lions • The One Show • Clio Awards • Communication Arts • LIA Gold • ADCC • The Marketing Awards • Cassies
TOOLS & PLATFORMS
Figma • Canva • CapCut • Adobe Photoshop
Google Docs • Microsoft Office • Excel
Instagram • Facebook • Snapchat • Emerging AI ToolsTS KEYWORDS
Creative Director, Executive Creative Director, Copywriter, Brand Strategy, Integrated Marketing, Digital Campaigns, Social Media Marketing, Content Strategy, Creative Leadership, Advertising, Campaign Management, Omnichannel Marketing, Brand Development, Creative Briefs, Team Leadership, Marketing Strategy, Client Engagement, Performance Marketing, Storytelling, Art Directio